July 11, 2020

101: 3 Customer Questions

Episode101-500


I had so much fun recording today’s podcast. Mom and I were actually in the same room and that gave the whole thing a different feel.  I have to say that I feel so energized and excited after our chat and I hope that you do too!

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The article our main conversation is based on is called, “Starbucks Just Announced a Drastic Change. What Every Company Can Learn From It.”  Even if you don’t have a company, as we suggest on the podcast, you can take the advice and apply it to your art making.  Here are the three essential questions:

  1. How have your customers changed in the last 2-5 years?  (For your art, change it to: How has your life changed in the last 2-5 years?)
  2. What are you currently not offering that would be interesting to your customers? (For your art, change it to: What are you currently not doing that would be interesting to you?)
  3. How can you improve your customer’s experience? (For your art, change it to: How can you make your art-making experience easier?)

Here are our recommendations this episode:

And here are the two map-making books I just ordered: this one and this one.

I hope you enjoyed this episode.  Thanks for stopping by!

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